


The Full Story
Changing the Culture was founded by Cory and Serena Dye in 2018 when the Lord put a burden on their heart for youth and young adults who were struggling with suicidal ideation, depression, and hopelessness, as the suicide epidemic among young people was on the rise. Soon after, Cory and Serena opened their home to young people in the community, and within months had a houseful of youth meeting every Tuesday night in their home. ​
As the youth ministry began to grow, so did Serena’s desire to see women healed from the pain of abortion, and doors began to open for her to share her testimony around the nation. She served with a national group of women called Operation Outcry to help overturn Roe. v Wade, and even shared her testimony in the White House. You can read Serena’s full abortion testimony by clicking HERE.
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The youth ministry in the Dye house became so crowded in 2020, that Cory and Serena started cleaning out a barn on their property to turn it into a youth facility. They cleaned it out completely and went in one day to begin casting the vision and the plans for the new facility, and they were met with no vision to move forward. Serena looked at Cory and said, “Are we moving?” which was something they had never discussed before.
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Shocked at the question, Cory and Serena took 3 days to fast and pray. They came back together to share what the Lord spoke. Serena heard the Lord say, “Sell everything”, and Cory heard the Lord say, “Go mobile”, and so they began taking the steps that the Lord had shown them, and within just a few months, they had sold their beautiful home in the country and all their belongings, bought and RV, and embarked on a new journey with the Lord.

Over the course of 1.5 years, Cory, Serena and their family, (minus their daughter who left for college) travelled across the country on a “Abraham and Sarah” journey of faith. They ministered to people along the way and landed in Southern California where the Lord miraculously provided full RV hookups in a church parking lot just hours before their arrival. That church parking lot nestled up in the high desert of the Sierra Mountains of Northern Los Angeles County, would become their home and mission field for the next year and a half. Our first trip to Walmart just minutes after our arrival in California, we encountered a young man named Isaac, who was homeless and asking for money at the entrance. This was the sign we needed to know that God had indeed sent us out like Abraham and Sarah on this mission of Faith.

As we journeyed through our time in California, we encountered so much need, so much injustice, and had the opportunity to do so much ministry. We established a young adults ministry night at our home church, and a group foster care home started bringing their teenage girls to our ministry, and it was there that we had our first hands-on experience ministering to survivors of human trafficking. The level of trauma and rejection these precious children carried was beyond our comprehension, but the Lord taught us so much about how to minister to them, and we saw salvation, deliverance, and wholeness come to these survivors.

Cory was also asked to interim pastor and preach at various churches in the region, allowing us the opportunity to network and strengthen the relationships we were building with the local body of Christ.

Serena started sharing her abortion testimony and message of life in churches in the region and saw many women get breakthroughs and plug into abortion recovery ministry at their local pregnancy help centers.

Changing the Culture needed an outreach avenue, and Culture Coffee, a mobile coffee truck, was founded. Cory and Serena’s church put together a team to help convert a shuttle bus into a mobile coffee truck to be taken into communities for outreach purposes.
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Serena got accepted to attend an anti-abortion activism training in San Francisco with the global nonprofit organization Live Action in 2021. She came back equipped and inspired to start a pro-life movement in the region that activated churches and individuals to use their voice to save lives in their community.




Serena and Cory also organized sidewalk outreach training with a sidewalk ministry that was going to the abortion clinics each week and praying and counseling the women going in for abortions, and reaching the surrounding community.

In 2022, we knew it was time to leave California and that the Lord was sending us to Arizona for a time of rest and refreshment. Our church family prayed for us and sent us off with lots of love.

In Arizona, we rested from our busy season of ministry. We planted ourselves in a revival church where we got fired up and refreshed. And we sold our mobile coffee truck to a Christian couple who owned a tea house in our city. The Culture Coffee truck is now a beacon of light in hope in the Phoenix area, just as we envisioned.

After Roe. V. Wade was overturned, our next assignment from the Lord to return back to IL so that Serena could accept the role of Executive Director over 2 pregnancy help clinics for women considering abortion. Serena saw babies' lives saved, women’s hearts restored, and she also saw women and children in trafficking and domestic violence situations.
She also had the opportunity to testify on behalf of all pregnancy help centers in Illinois when the House and Senate were trying to pass a bill to essentially incriminate pregnancy centers for providing “false information”. Glory to God, this bill did not pass through.




Serena’s heart continued to be burned for victims of human trafficking, specifically children. She knew it was time to step away from her role at the pregnancy clinics in order to pursue the calling to “Rescue the weak and the needy. Deliver them from the hand of the wicked” and so she began to pursue stepping into safe house and anti-trafficking ministry and outreach through her vision of Restcued Safe Houses for survivors of human trafficking.

Cory and Serena purchased a small home in their community to convert into a safe house for survivors of human trafficking, but the Lord had different plans, and as quickly as they purchased it, they turned around and sold it, along with their other home, packed their family back up into the rv, and headed to Florida on another assignment that they knew not of (yet).




Within a week of being in Florida, Serena met a couple who ran a safe house ministry for women and children, and has been working with them in partnership with Changing the Culture ever since, as the role of Development Director. This role has allowed Serena to learn the ins and outs of safe house ministry and also understand the at-risk factors bringing vulnerable children and women into the ministry from the specific county they live in.
One of the most profound things that Cory and Serena learned networking with safe house ministries like Prodigal Daughters and even safe houses in other states, is the great need for sustainable funding. Having stepped into digital business as a new stream of income, Cory and Serena chose to resurrect Changing the Culture Coffee, a coffee brand where proceeds support organizations that help survivors of human trafficking. Utilizing this business model, Cory and Serena hope to equip, inspire, and influence other aspiring entrepreneurs to pursue businesses that can provide sustainable funding for missions like safe houses and recovery programs.

No matter what assignment or mission Cory, Serena and their family have taken on, lives continue to be saved, healed and set free through the power of our Lord Jesus Christ.
Join Changing the Culture as we speak up for those who cannot speak for themselves by making a simple coffee bean purchase with justice in every sip!